KAWASAKI LOGO REBRAND
Kawasaki is one of the first and largest motorcycle companies in the world. By taking pieces of the family crest, keeping the K and adding more organic and a free calligraphy look, embedding the family’s origin. Kawasaki
displays its new bold, organic and free look. Appealing to men and women of all ages that ride. By using action shots of riders on their motorcycle and displaying ads in places most views would be present to seem them.
As well as placing the new logo onto pieces of their apparel to show it’s organic function.
